Nike
Task — Design a digital experience for Nike that celebrates over four decades of Nike Air innovation. Created to support the launch of the Nike Dn8, the project highlights the legacy of Air through an interactive, forward-looking lens. The team developed a generative tool that lets users explore, remix, and reimagine Nike Air’s design heritage.
Role — Design Director, Designer.
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Built in close collaboration with UX, motion, 3D, dev, strategy, and machine learning teams, the platform blends brand storytelling with creative experimentation.
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10%+ daily active user return rate
150k concurrent users in the first week
5-minutes average session duration
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