Nike
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Task—DesignadigitalexperienceforNikethatcelebratesoverfourdecadesofNikeAirinnovation.CreatedtosupportthelaunchoftheNikeDn8,theprojecthighlightsthelegacyofAirthroughaninteractive,forward-lookinglens.Theteamdevelopedagenerativetoolthatletsusersexplore,remix,andreimagineNikeAir’sdesignheritage.
Role— DesignDirector,Designer.

Built in close collaboration with UX, motion, 3D, dev, strategy, and machine learning teams, the platform blends brand storytelling with creative experimentation.
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10%+ daily active user return rate
150k concurrent users in the first week
5-minutes average session duration
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