Upwork
Task — Expand Upwork's new brand vision to the visitor's site, create a flexible design system that also adheres to AAA accessibility standards, and test and expand on new designs post-launch to maximize the rebrand's impact.
Role — Design Lead, Designer.
Recognition — Typewolf SOTD, featured on Bloomberg, Financial Times, Yahoo Finance, and more.
![Upwork's site Homepage](https://a.storyblok.com/f/134615/2498x1668/e00fc0d618/upwork-homepage-website.jpg/m/2498x0/filters:format(webp):quality(85))
![Upwork's website hire page mobile](https://a.storyblok.com/f/134615/782x1528/41acc74740/upwork-hire-website.jpg/m/782x0/filters:format(webp):quality(85))
![Upwork's website freelance work mobile](https://a.storyblok.com/f/134615/782x1529/90dbfd3e82/upwork-website-work.jpg/m/782x0/filters:format(webp):quality(85))
![Upwork's website talent mobile](https://a.storyblok.com/f/134615/783x1528/6b371a2575/upwork-talent-website.jpg/m/783x0/filters:format(webp):quality(85))
![Upwork's website css mobile](https://a.storyblok.com/f/134615/783x1529/852c13b79c/upwork-css-website.jpg/m/783x0/filters:format(webp):quality(85))
![upwork-talent-scout-client-website](https://a.storyblok.com/f/134615/2498x1666/4344084c1a/upwork-talent-scout-client-website.jpg/m/2498x0/filters:format(webp):quality(85))
![Upwork up we go mobile](/_next/image?url=https%3A%2F%2Fa.storyblok.com%2Ff%2F134615%2F1170x780%2F25d28018f8%2Fupwork-up-we-go-mobile.jpg&w=3840&q=70)
We created a modular system made of hundreds of flexible components tightly sitting on an 8px grid, and matching AAA accessibility standards.
![upwork-website-components-compilation-1](https://a.storyblok.com/f/134615/3840x4232/24e2562fb5/upwork-website-components-compilation-1.jpg/m/3840x0/filters:format(webp):quality(85))
![upwork-website-components-compilation-2](https://a.storyblok.com/f/134615/3840x4154/3bbc793608/upwork-website-components-compilation-2.jpg/m/3840x0/filters:format(webp):quality(85))
![](https://a.storyblok.com/f/134615/2289x1380/e3bdac4227/1.jpg/m/2289x0/filters:format(webp):quality(85))
![](https://a.storyblok.com/f/134615/2288x1380/68a0868509/2.jpg/m/2288x0/filters:format(webp):quality(85))
![](https://a.storyblok.com/f/134615/2288x1380/3b4755a086/5.jpg/m/2288x0/filters:format(webp):quality(85))
![](https://a.storyblok.com/f/134615/2288x1380/e493d44082/6.jpg/m/2288x0/filters:format(webp):quality(85))
“Despite the aggressive timeline on this high-impact project, Guillaume was able to deliver exceptional results that exceeded our expectations. The end result was a stunning design that had a profound impact on the company.”
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