Task — Expand Upwork's new brand vision to the visitor's site, create a flexible design system that also adheres to AAA accessibility standards, and test and expand on new designs post-launch to maximize the rebrand's impact.
Role — Design Lead, Designer.
Recognition — Typewolf SOTD, featured on Bloomberg, Financial Times, Yahoo Finance, and more.
We created a modular system made of hundreds of flexible components tightly sitting on an 8px grid, and matching AAA accessibility standards.
“Despite the aggressive timeline on this high-impact project, Guillaume was able to deliver exceptional results that exceeded our expectations. The end result was a stunning design that had a profound impact on the company.”